Why Feed Raw?

We believe that for too long pets have been fed the wrong foods.

This creates ongoing health problems, making them miserable and causing pet parents a lot of anguish. As true pet lovers

Improved Digestion

Healthy Skin and Coat

Energy and Vitality

The Benefits

When it comes to raw food diets for cats and dogs, the commonly agreed benefits are:

  • Better digestion
  • Healthier skin and coat
  • Reduced stool volume and smell
  • Improved breathe and body odour
  • Healthier teeth and gums
  • More energy and vitality

And feeding wild game proteins:

  • No fertiliser
  • No hormones
  • No pesticides
  • No antibiotics
  • No artificial preservatives

Our Process

We sought out an expert who could work with us to set the pet food bar higher and create natural, fit for purpose pet foods. Our Animal Nutritionist has left no stone unturned to create complete and balanced meals that exceed AAFCO pet food standards.

We started with the optimum protein choice, wild game from New Zealand's pristine mountains, because it is the richest, least adulterated meat available. But protein alone cannot provide a balanced diet. Our Animal Nutritionist carefully selected just six natural foods and used holistic science to create meals that contain ALL the necessary nutrients, vitamins and minerals pets require to live long, energetic, healthy lives.

Why Frozen?

At WildHQ we choose not to use artificial preservatives in our pet food. Here's why we supply our meals from frozen.

  • BHA and BHT used in many pet foods have been proven to be carcinogenic and cause cancers in the forestomach, bladder and urinary tract in pets.
  • Bacterial micro-organisms do not grow where the temperature is below -9.5 degrees, preventing food spoilage.
  • Freezing is a natural form of preservation, so added preservatives aren't necessary.
  • Frozen food doesn't require added sodium for preservation.
  • They can actually be more nutritious than fresh foods because the frozen environment helps to retain vitamins and minerals that fresh foods can lose quickly when stored at room temperature.

Frequently asked questions

Where are your ingredients from?

Fully traceable, we source our wild game from the tussock tops and river valleys of New Zealand's north and south islands.

For our other ingredients, we get our carrots from Greg in Methven, our kumara from Lockey in Dargaville and our sunflower oil from Dean in Central Otago.

And to make sure all our recipes are nutritionally complete and balanced we supplement with essential vitamins and minerals from Auckland.

Are your meat meals grain free?

Absolutely. We never use grain fillers in any of our products.

What are AAFCO standards?

AAFCO stands for the Association of American Feed Control Officials. They establish nutritional standards for complete and balanced pet foods. For us to sell WildHQ as complete and balanced, it must meet the AAFCO standards. So to make sure your pet is getting the very best, we get all our pet food product tested in university laboratories to make sure it meets and exceeds these standards.

Is a raw diet good for my pet?

Research shows that dogs and cats thrive on a natural diet high in quality meat and balanced with vitamins and minerals.

As for feeding your pet raw food - it's biologically appropriate - what they would be eating in the wild. Raw food also maintains its natural profiles of nutrients and enzymes because the ingredients haven't been over processed or altered.

How do I transition to raw food?

Your pet might not be used to such a rich meat diet, so we recommend introducing WildHQ meals slowly alongside their current food. Over the space of 2 weeks, increase the amount of WildHQ food - calculated on their ideal weight - until they are eating only our product.

For a feeding guide, refer to the product description. You'll find everything you need there.